About Us

A Word From Owner Derek Lay

I, Derek Lay, started Alpha Auto Detailing with a dream to be the best at what I do in Chico Ca, and surrounding areas. I was young and broke but had determination. I wanted to show the world I could build an amazing mobile Detailing Business from nothing but willpower and knowledge. The reason I chose "ALPHA" for my business name is because the word "ALPHA" means beginning or leader. It is also a term used for the top dog or “Alpha Male.”

In my soul I knew I was a leader, not a follower, so the name Alpha Auto Detailing was perfect. Today, thanks to all my amazing customers, Alpha Auto Detailing is one of the best mobile detailing businesses in Chico.

I built my business from the ground up. I never received a loan from family and friends, nor did I take a business loan from a bank or use credit cards. I grew my business on hard work and exceptional customer service.

I wanted to make sure I earned the customer not just the money. I always went above and beyond and like any great business word spread fast. I never stopped putting money back into my business and worked extremely hard to grow Alpha to the point we are at now.

Core Values

Dependability
Experience dependable and quality car care every time you choose Alpha Auto Detailing. Countless customers have experienced our passion for car care and the reliability and dependability of our services.
Customer Focused
Customer satisfaction is our number one goal. Our satisfaction guarantee is integral to our business model. We are not happy until we see a smile on every one of our customer’s faces.
Premium Products & Services
Alpha Auto Detailing uses only premium grade supplies to detail your vehicle and we are professionally trained in our techniques & processes. Expect to be treated like a V.I.P. every time.

Milestones

2006
Derek starts his business out of his Mustang.
2007
Derek buys his first official work truck.
2008
Derek get's his first detailing van.
2010
Derek's van gets professionally to advertise his brand.
2012
Derek has his Mastercraft wrapped to help advertise his business on the water.
2015
Derek expands his fleet to include a second professionally wrapped van.

best solutions for your Vehicle

Experience dependable and quality about care every time you choose Alpha Auto Detailing. Countless customers have experienced our passion for vehicle care and the reliability and dependability of our services. Our expertise in paint rejuvenation and paint protection are second to none. We understand paint systems and we're experts on the application of the best compounds, polishes, and protectants.

"I will always treat your vehicle like it is my own. I'm confident that you will become a lifelong customer once you have experienced my quality workmanship and professionalism."

- Derek Lay, Owner Of Alpha Auto Detailing